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Resa Gooding

As Marketing Manager of Penguin Strategies Resa continues to help marketers learn how to be awesome by bringing the best practices and success case available in the industry.

Recent Posts

MESSAGING AND CHATBOTS: HOW TO AVOID MESSING THIS UP TOO AS A MARKETER

[fa icon="calendar'] May 31, 2018 12:00:00 AM / by Resa Gooding posted in Insider

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To anyone working in the digital world today, one thing is clear: the consumer is in control. They want to interact with your company when they want to and they want to do it in real-time. 

These exacting demands make it harder than ever to deliver a great experience and engage with prospective customers as well as the media.  Fortunately  new messaging and chatbot options provide solutions for savvy marketers.

Recently, Penguin Strategies had the opportunity to host HubSpot CMO, Kipp Bodnar, for a morning of insights on the Future of Engagement. Kipp explored the pitfalls and satisfaction of getting started with messaging and bots as well as ideas on how to evolve your go-to-market strategy to become real-time at scale.

The event was held at the Google Campus in Tel Aviv on Tuesday, May 29. Thank you to those who were able to participate, but if you couldn’t attend, we have provided the salient points from Kipp’s discussion  in  this blog.

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Grow and Scale your Startup through Customer Acquisition

[fa icon="calendar'] Dec 6, 2017 9:50:00 AM / by Resa Gooding posted in Insider

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So you've made it out of the gate, your idea is officially a startup, and your startup is officially gaining traction. You have customers and are earning some decent revenue but now you need to take this to another level. You need to scale and turn this into a viable business but how exactly do you achieve that? Which strategies can you implement to reach your major goals?

This is the topic Gary Corcoran, Business Development Manager at Hubspot EMEA, took on at our 10th Tel Aviv HUG (Hubspot User Group) event.

What does it actually take to grow a startup and which tools and strategies are available to help you do it in a systematic and efficient way?

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