To anyone working in the digital world today, one thing is clear: the consumer is in control. They want to interact with your company when they want to and they want to do it in real-time.
These exacting demands make it harder than ever to deliver a great experience and engage with prospective customers as well as the media.
Recently, Penguin Strategies had the opportunity to host HubSpot CMO, Kipp Bodnar, for a morning of insights on the Future of Engagement. Kipp explored the pitfalls and satisfaction of getting started with messaging and bots as well as ideas on how to evolve your go-to-market strategy to become real-time at scale.
The event was held at the Google Campus in Tel Aviv on Tuesday, May 29. Thank you to those who were able to participate, but if you couldn’t attend, we have provided the salient points from Kipp’s discussion