So you've made it out of the gate, your idea is officially a startup, and your startup is officially gaining traction. You have customers and are earning some decent revenue but now you need to take this to another level. You need to scale and turn this into a viable business but how exactly do you achieve that? Which strategies can you implement to reach your major goals?
This is the topic Gary Corcoran, Business Development Manager at Hubspot EMEA, took on at our 10th Tel Aviv HUG (Hubspot User Group) event.
What does it actually take to grow a startup and which tools and strategies are available to help you do it in a systematic and efficient way?
Gary shared his tips on how to grow and scale your startup through customer acquisition. He first took us through which systems and technologies are available, then how do we actually implement the systems and processes and why is it important. Finally he summed up by explaining how Marketing & Sales can leverage those systems, processes and technologies to acquire, grow and retain customers.
Building systems and Processes - The first step into creating a system or process is to document it. Write it down but be sure to keep it simple.
Get everyone on the same page - Another important step is to make sure you go over the process with the team and get everyone to buy-into it. A system is as good as its weakest link so it is important to get everyone onboard.
Use a scaleable technology to implement it - As creators of our ideas and managers of our companies we often know in our heads exactly how the system or process should work. But unless we transfer this knowledge to a system that can be easily scaleable and accessible to everyone we staunt the growth of the company.
As his presentation went on to help us understand how best we can get marketing and sales to leverage the systems built he brought it down to these two main points:
1. Align your teams around growth - Understanding that to reach your customers today you must match the way they first research and then buy makes it mandatory to have a mix of good content, right format and appropriate channel in order to acheive growth. And using the right technology that gives you access to analaytics you are able to track everything so your resources and efforts are channelled in the right places.
2. Align your company around an experience customers will love - It is quite easily to get distracted by our revenue and sales goals that we often forget the most important factor in getting there is our customers. So according to Gary, we must invest just as much time in creating an unforgettable customer experience once a customer onboards.